About me
I grew up in London, but my love of cooking really started with my grandfather. He grew up on a farm in northern Italy, moved to the UK in the 1950s, became a chef, and brought his passion for food with him. Thanks to him, I was surrounded by great food from a young age, and it didn’t take long before I started experimenting in the kitchen myself. By 14, I was already throwing dinner parties with friends and cooking for our parents, not your average teenage hobby.
At 16, I decided to take things seriously and went off to Westminster Kingsway College in London, where I completed a three-year full-time professional chef diploma. After that, I spent nearly eight years in the busy kitchens of a Hilton Hotel. It was hard work, and while I loved cooking, I knew restaurant life wasn’t where I wanted to spend my career. I wanted to do something bigger, something that could help more people fall in love with cooking.
That’s where home cooking comes in. My real passion has always been showing people how to cook amazing food for themselves and their families, and how to actually enjoy the process. In 2018 I started Plantfuture, sharing plant-based recipes and trying to get more people excited about a way of eating that’s better for health, the environment, and the world around us. I’m not vegan or vegetarian, I eat most foods but I believe eating mostly plants has huge benefits. More importantly, my bigger mission has always been to help people cook better, no matter what diet they follow.
Fast forward six years and I’m lucky enough to have an amazing community of over 1.8 million people who follow along online. It still feels like the beginning, and my goal hasn’t changed: to make home cooking simpler, more fun, and way more rewarding.
